Gilbert's Fresh
Photography:
I worked with Gilbert’s Fresh Market over a number of months, using the full suite of my food business consulting services, styling and recipe development to ultimately redefine the way Gilbert’s delivers its fresh food offerings, both in store and online. I worked with the head chef to refine the deli offering and deliver a seasonal range of mix-and-match meals to keep the customers coming back for more. Following the client’s brief, I assisted in developing the Gilbert’s Fresh App, which offers a quick and easy way to choose more than 100 fresh, healthy, ready-made meals the whole family will love. I planned and delivered hundreds of styled images for the app, website and social media and assisted with a new direction in marketing across social media and direct emails. In addition, I redefined catering platters and introduced an online store to increase sales. During my work with Gilbert’s, the coronavirus pandemic hit. Because I had pushed to get catering online we were able to quickly get a click-and-collect service up and running to help the fresh market and its customers deal with the frenzy. Fair to say, this work with Gilbert’s was the ultimate package in food business consulting, styling, photography and recipe development. The new Gilbert’s website has now gone live and showcases the work that has been delivered over the past six months.